Smart Targeting
Built custom audiences on facebook based on interests like family holidays, international travel, and budget getaways and focused on age groups and locations with higher booking potential (London, Birmingham, Manchester).
Case Study
Book My Getaway - Facebook Marketing Case Study
BMGA Travels is a UK-based travel agency offering tailored holiday packages, flight bookings, and car rentals.
45 % drop in CPL(Cost per Lead)
50+ confirmed holiday bookings
10000+ interactions across ads and stories
400+ travel enquiries generated
The Challenges
- ✕ Highly saturated travel market with aggressive pricing competition.
- ✕ Limited organic reach on social media.
- ✕ No prior structured ad campaigns or tracking mechanisms.
Our Solution
- Multi-Layered Campaigns - Lead Generation Ads, Retargeting Ads & Limited Time Offers
- Performance Optimisation - Weekly monitoring using Meta Pixel and refined ad sets.
- Smart Targeting - Built custom audiences on Facebook and focused on age groups
Key Features
Multi-Layered Campaigns
Lead Generation Ads with instant forms and WhatsApp integration. Limited-Time Offer Campaigns for packages like “Dubai 3 Nights from £299”. Retargeting Ads for users who viewed or interacted but didn’t enquire.
Performance Optimisation
Weekly monitoring using Meta Pixel and lead attribution to WhatsApp, website forms, and calls. Refined ad sets based on engagement data to lower cost per lead (CPL).
Results & Impact
ROAS (Return on Ad Spend)
Travel enquiries generated
Drop in CPL (Cost per Lead)
Confirmed holiday bookings
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