The Challenges
- ✕Zero Digital Presence:
- ✕Zero Digital Presence:
- ✕Technical Gaps
- ✕Complex Buyer Persona
Case Study
eGovernance+
In just two months (June–July 2025), eGovernance+, an innovative governance software for healthcare providers, made its first measurable strides in SEO performance after launching its optimisation campaign.
0.6%
Average CTR growth from 0.3% to 0.6%
31
organic clicks in just 60 days
4688
Impressions
Our Solution
- Cleaned up metadata, schema, and site structure
- Enriched content with keywords, FAQs, and user pain points.
- nriched content with keywords, FAQs, and user pain points.
Key Features
Technical SEO Fixes
Set up Google Search Console & indexing , cleaned up metadata, schema, and site structure and improved mobile performance for demo requests.
On-Page SEO Optimization
Optimised service pages for “CQC compliance,” “governance software,” and “quality monitoring.” , added trust signals: FCA-style disclaimers, CQC alignment, demo CTAs and enhanced internal linking between software, consultancy, and registration services.
Content Optimisation
Published blogs and enriched content with keywords, FAQs, and user pain points.
Brand & Authority Signals
Highlighted founder’s story and expertise (ex-NHS, governance professional), added transparent company details (London HQ, phone, email, FCA-style compliance reassurance).
Results & Impact
Early Traction Achieved
Despite niche keywords, visibility started building.
4688
Impressions
Despite niche keywords, visibility has started building.
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