The Challenges
- ✕Low search visibility in a competitive London removals market.
- ✕Lacked organic traffic for key service keywords.
- ✕Poor online presence compared to competitors.
- ✕Inefficient local targeting for removals services.
Case Study
Goodbrand Removals SEO Case Study
Operating in the home and office removals industry, Goodbrand Removals is a Harrow-based company serving London, Watford, Slough, and Uxbridge, providing reliable removal, packing, storage, and tailored relocation services for homes and businesses.
41.3K
Impressions In 3 Months
0.6%
CTR
263
Total Clicks In 3 Months
38.1
Avg Position
Our Solution
- Implemented targeted SEO strategies to improve rankings for relevant local search terms.
- Performed on-page optimisation and content improvements to attract more search traffic.
- Built out SEO-friendly content and improved site structure to boost competitiveness.
- Enhanced local SEO elements to better target customers searching for removals in London.
Key Features
Technical SEO Audit & Implementation
We carried out a comprehensive technical SEO audit to fix issues affecting search visibility and user experience, building a strong foundation for efficient crawling, faster indexing, and improved performance across all devices.
Keyword Research & Targeting Strategy
Our keyword strategy targeted users at every stage of the search journey, focusing on core services, location-based terms like “removals Harrow,” and niche specialist keywords to capture high-intent traffic and maximise visibility.
On-Page SEO Optimisation
We improved on-page SEO with keyword-rich meta titles, structured H1–H3 headings, and clean URLs. We added unique content, strengthened internal links, and optimised images with alt text and compression to boost speed and performance.
Content Strategy & Implementation
We built a structured content architecture with eight optimised service pages, including Home Removals, Packing, and Office Relocation, plus dedicated landing pages for Harrow, London, and key areas like Slough, Uxbridge, Watford, Southall, and Pinner.
Local SEO Strategy (Geographic Targeting Approach)
We implemented a focused local SEO strategy using service-location keywords, dedicated landing pages, and area-specific content to improve local relevance, strengthen authority, and boost visibility in high-intent local searches.
Results & Impact
+112
Total Clicks
+112% increase in total clicks that shows consistent upward trajectory with strong momentum.
330%
Total Impressions
The impressions has a growth of 330%, showing successful keyword expansion and improved indexing across service and location terms.
Average Position
Average Position
8% position improvement, multiple keywords progressed from page 5+ to pages 1-2.
1st
Page Rankings
Achieved within weeks for several service + location combinations.
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