The Challenges
- ✕Zero Search Visibility
- ✕Highly Competitive Industry
- ✕Highly Competitive Industry
- ✕Limited Organic Lead Flow
- ✕Fragmented Content Structure
Case Study
PK Mortgages & Protection Services - SEO Case Study
From April to September 2025, PK Mortgages & Protection Services, a London-based FCA-regulated mortgage and insurance brokerage, transformed its digital presence from ground zero to a steadily climbing SEO performer.
4805
Increase In Impressions
131
Total Clicks
3%
CTR growth from 1.2% to 3.G%
Our Solution
- Technical SEO Enhancements
- On-Page Optimization
- Strengthened Site Structure
- Off-Page Efforts
- Content Development
Key Features
Technical SEO Enhancements
We fixed broken links, boosted site speed, and optimized for mobile in line with Google’s mobile-first indexing. We also implemented schema markup for property services to improve search visibility and enhance rich results.
On-Page SEO Optimisation
We refreshed key pages like “Sell and Rent Back – The Ultimate Guide” with high-intent keywords such as “sell and rent back”. Optimized meta titles and descriptions
Strengthened Site Structure
Internal linking was improved to enhance user navigation and distribute link equity effectively across priority pages.
Off-Page Efforts
We secured high-quality backlinks via guest posts and local UK directories to build domain authority. Our focus on local SEO boosted visibility in geo-targeted search results.
Content Development
Existing pages were updated for keywords like “cash home buyers” and “sell my commercial property”, while new blogs addressed niche queries like “how does sell and rent back work”. This supported both informational and transactional search intent.
Results & Impact
131
Organic Clicks
Proved that niche, trust-driven financial brands can grow quickly with proper SEO hygiene.
3%
Increase In CTR
Terms like “fee-free mortgage advisor” and “independent broker” achieved higher-than-average CTR.
4805
Increase In Impressions
Segments such as service page keywords attracted clicks with minimal competition.
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